There are three outsourcing routes you can take when it comes to marketing. The first one is to outsource your marketing in full. The second is to keep all marketing in-house. And the third is to combine both outsourcing and in-house. What your business needs depend on what you can afford, where you are in your marketing goals, how effective your current strategies are, and what tasks you can and cannot do.
Do you have a current in-house marketing team? If you do, it’s worth looking at what they can do and what they have been doing for your business. If they have been successful in generating an excellent return on investment, you may want to keep them and outsource some marketing tasks to a competent digital marketing company in Singapore.
Marketing Tasks You Should Not Outsource
First, try to identify what marketing tasks you should not outsource. While you can outsource your whole marketing, certain tasks are better left in-house. These tasks are social media management and customer service (yes, indeed, customer service should be a part of your business’ marketing efforts). Social media is tricky. You need to be on top of the game. Your social media managers should focus only on your social media channels. They cannot manage or work for any other client.
Customer service is intrinsically the work of the company itself. Who knows the company better than the people who work for you, right? Let them handle customer complaints and inquiries. Instead, these are the things that you should outsource:
Search Engine Optimization (SEO)
Digital marketers are not SEO specialists. By now, business owners should know that. SEO experts have up-to-date information on what works best to bring your web pages to the top of the search engine results. They mix and match strategies to get your web pages to rank higher.
Although some business owners think they can write content on their own, the problem is that they are clouded by their investments. They cannot be objective with what they write. Your content should be informative, fun, entertaining, critical, and sometimes, a mix of all these. You cannot hard-sell to your readers all the time lest you want to annoy them. Content writing is a special skill where the writers research every topic, work the keywords fluidly into the content, and make the content relevant to search queries.
Normally, entrepreneurs wouldn’t think that graphic design falls under marketing. However, they form part of the content. Without these visuals, web users will pass by your website like they didn’t see anything. You can outsource this task since you won’t be making graphic design every day. At most, you need their services when you’re about to post about something big on your website. You also need them to create infographics, which qualify as great content for Google.
Outsourcing marketing tasks will make it easier for you to focus on more important tasks in running your business (not that marketing isn’t important). It is also better to outsource these tasks to experts so you wouldn’t be wasting money and resources. You just have to be cognizant of what you are taking on when you’re letting third-party companies access your business data.