The internet has revolutionized the lending business. Reaching out to new customers and publicizing your services has never been easier. Here’s how you can use an SEO-optimized website, social media, and targeted ads to promote your services best.
1. Advertise to the Right People
The internet offers many opportunities for you to reach as many people as possible. Still, you must prioritize advertising to the proper audience.
One of the best ways to attract attention from the right people is by creating helpful resources that potential customers will find useful. For example, you could create a blog post series about taking out a loan or a guide to choosing the right lender for your needs. These helpful resources will also help build trust between you and potential customers.
Another great way to reach potential customers online is to partner with bloggers and influencers in your industry. This can be done by offering guest blogging opportunities on your website or providing sponsored content on an influencer’s blog or social media channel. By partnering with influencers, you can tap into their already-established relationships with their followers and promote your business to the right audience.
Lastly, Google AdWords can be a big help with this. Google AdWords is a powerful tool that allows you to specifically target potential customers who are searching for terms related to your business. For example, if you’re a lender who specializes in loans for small businesses, you can use AdWords to target searchers who are looking for “small business loans.”
2. Use the Right Social Media Platforms
Social media is a powerful tool that can be used to promote your lending business. But with all the many social media platforms, it can be hard to know which ones to use.
Start with your target audience when choosing which social media platforms to use for your lending business. This is probably the most important factor because different social media platforms have different user demographics, so choosing the ones most likely to reach your target audience is important. For example, if you’re targeting Baby Boomers, you’ll want to be active on platforms like Facebook and LinkedIn.
Also, consider what type of content you want to share. Different social media platforms are better suited for different types of content. For example, if you want to share long-form articles or blog posts, then LinkedIn would be a good choice. If you want to share short updates or notify your followers about sales or promotions, then Twitter might be a better choice.
Finally, decide how much time you’re willing to spend on social media. Managing multiple social media accounts can be time-consuming. If you don’t have someone in-house who can manage your accounts full-time, you might want to start with just one or two platforms instead of juggling too many at once.
Once you have a handle on things, you can gradually add more accounts as needed. But initially, it’s probably best to start small and expand from there.
3. Create An SEO-Optimized Website
To succeed in the digital age, your website must have a solid search engine optimization strategy. A website optimally ranked by search engines such as Google, Bing, and Yahoo! will receive more traffic, leading to more customers and increased revenue.
To create an SEO-optimized website for your lending business, you need to find out what keywords or phrases potential customers are using to search for companies like yours. Then, make sure those keywords and similar ones are included on your website.
For instance, if you offer conventional mortgage services, don’t just stop at that keyword. Consider adding the terms conventional home loan or home refinancing to your list of keywords for better results. There are several free keyword research tools available online, such as Google AdWords Keyword Planner and Wordtracker.
Also, more and more people are using their smartphones and tablets to access the internet, so your website must be optimized for mobile devices. This means having a responsive design that automatically scales to fit the device screen size and ensuring that all your content can be easily accessed on a smaller screen.
In addition, one of the most important things you can do to improve your SEO ranking is to create high-quality content relevant to your target audience. Your content should be well-written, informative, and keyword-rich to achieve the best results. Regularly publishing new blog posts is a great way to keep your site fresh and improve your chances of being found by searchers.
Finally, whenever you upload an image to your website, include keywords in the file name and fill out the alternate text field with a brief description of the picture. This helps search engines index your images so they appear in image searches, which can drive additional traffic to your site from people looking for visual content related to their query.
By following these guidelines, you can gain a competitive edge in the digital age. Ready to use the power of the internet to attract more customers and grow your lending business?