Category: Entrepreneurship

networking concept

An Entrepreneur’s Guide to Building Networks Using Digital Technology

Networking is equivalent to business growth. A great connection of business networks is an entrepreneur’s best asset. Having one helps generate fresh business ideas, find clients, and work with advisors, suppliers, and financial partners. In fact, small business owners and new entrepreneurs are the ones who greatly benefit from networking efforts. It serves as a

woman using her smartphone

The Positive Impact of Technology on the Business World

Technology has been a game-changer for almost every area of people’s lives. The digital era ushered in significant innovations that permeated many industries. Nothing is the same as they were a few years ago. The business world is among the industries that experienced some significant shifts. But, these changes created positive impacts on entrepreneurs who

Brand planning

New Business Insights: Building Your Brand

One of the biggest challenges entrepreneurs currently face is building their brand. The reasons are plenty. First, there are already thousands of brands in every industry. As a result, customers have a wide variety of options to choose from. Second, name recognition usually comes through years upon years of experience, building a stable client base, and even

digital marketing visualization

Which Marketing Tasks Can and Should You Outsource?

There are three outsourcing routes you can take when it comes to marketing. The first one is to outsource your marketing in full. The second is to keep all marketing in-house. And the third is to combine both outsourcing and in-house. What your business needs depend on what you can afford, where you are in

Business Growth

Tried-and-Tested Methods to Improve Your Business Growth

Establishing a business and getting everything running as expected may be quite challenging. But sustaining and growing the venture is probably the most challenging aspect of a business. If your company has to make it through the next quarter, you need to adopt the right strategies. So, what are these strategies? Here are ideas that

job interview

Appearance-Based Judgments and Leveraging Your Looks for Business

In our day-to-day lives, we consciously and unconsciously make judgments based on appearance. Though we’re taught not to judge a book by its cover, making appearance-based judgments is an evolutionary instinct. We try to discern from a person’s face whether they are friendly and submissive or hostile and domineering. You can also deduce things about

marketing plan

Christmas Marketing Strategies To Boost Your Sales This Holiday Season

The holidays are one of the best seasons to connect with clients past, present, and future in a merry and jolly way. Whether it’s to show appreciation to your loyal customers, warm up to new leads, or entice new people to come on board, the holidays have a lot of great marketing potential to boost

website traffic

Increasing Foot Traffic on Your Physical Store

It is the ‘most wonderful time of the year’ again and this means holiday shopping. But as the Coronavirus continues to wreak havoc all over the world, it still is not a promising sign for a number of small businesses. Although lockdown regulations have eased up and there are plenty of stores opened now, still,


Great Pointers for Aspiring Entrepreneurs

Most successful entrepreneurs started from scratch and nurtured their ventures until they made it. They have a great vision, and they always work towards accomplishing their vision. They also develop a good relationship with other successful entrepreneurs, vendors, suppliers, and customers who help them pursue their dreams. Some entrepreneurs are lucky to have mentors to

ribbon cutting

Seasonal Business: Viable Business Ideas This 2021 Spring and Summer

With the hope that the COVID-19 vaccine will be widely available next year, the warmer seasons of 2021 seems like a promising prospect for seasonal businesses across the country. This would mean for the majority of entrepreneurs that business will be somehow back from the usual pre-pandemic landscape. Since people have long been staying indoors

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