Category: Entrepreneurship

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Marketing Strategies for Niche Businesses to Reach More People

In this world, there are a lot of good business ideas. Entrepreneurs tap into trends, hobbies, and people’s evolving needs. At times, these amazing ideas aren’t always geared for a large audience. This is not an entirely bad thing for businesses, as industries grow from unique and revolutionary ideas. The beginning, however, could be challenging.

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Video Is King, but What Do Consumers Want to Watch?

On social media, video content is king. Consumers nowadays do not have the time nor the motivation to read, especially a blog post. When people are online, most of them do so to pass the time. In fact, according to research, over half of young adults (between the ages of 18 to 29) use the

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Ways to Increase Your Business Value

It is becoming difficult to sell a firm for the right price these days. It is frequently observed that owners expect a good valuation of their firm but overlook some critical factors to increasing the worth of their business. Owners are skilled at extinguishing fires and bringing the best to the table. However, they should

The Merits of Digital Payments for Entrepreneurs

There’s no doubt the pandemic has left us all in dire straits. Even if it goes away in a year or two, the virus’s damage will leave behind is unprecedented. All the sorrow is incomparable.  At the last look, the number of COVID-19 deaths was nearing 4 million worldwide, and confirmed cases were closing on

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How R&D Incentives Impact Businesses

The economy is the machinery with which countries are able to thrive. A prosperous economy can be indicated by the innovations of start-ups and the ability of its stakeholders to contribute to businesses as entrepreneurs, employees, and customers. Governments know this, and that is why there are incentives for companies to focus their attention on

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7 Trending Products to Sell in Your E-commerce Store

Even if you have the skills to market products online, you won’t make a profit unless you keep up with the trends. If you’re planning to set up an e-commerce site or even just a simple store on social media, know that popularity alone won’t bring in the cash. You have to have a pulse

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Tips on Setting Up a Startup Company

The pandemic had minimal effects on the operations of tech startups as employees started working from home. Despite this, the finances of these small companies took a hit as funding sources started to dry up. It was particularly true among enterprise-oriented businesses as large companies reduced IT expenses to weather the storm. But the situation

Essential Conveniences to Make Your Small Business Run Smoothly

Running a small business can present plenty of challenges, especially when it’s on the up and up. Business owners tend to work around the clock, they have to be so many things at once (CEO, marketer, accountant, social media manager, and others), and overnight success stories are few and far between. This is why if you

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Scaling Up an E-commerce Business

Entrepreneurs know the challenges when it comes to scaling their business. Scaling is preparing the business to allow it to grow in the market. It requires businesses to increase production to meet the demand in the market. Due to this, entrepreneurs should plan it to ensure success in scaling their e-commerce businesses. Evaluate the Business

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From Employee to Entrepreneur: Tips for Making the Transition

During the pandemic, many people have shifted from being an employee to an entrepreneur. The year 2020 saw a 24 percent increase of business startups in the U.S. Some opened businesses after losing their 9-to-5 jobs due to the pandemic. Others started businesses to have a better financial situation. Whichever the reason, you can also

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